The shock over the need to shift away from cookies and reliance on third-party data is giving way to a focus on the upside of using first-party data. A Twilio survey of marketers, business owners, and consumers across APAC found 75% of APAC marketers believe first-party data is more useful than third-party data, and 74% of consumers there are willing to share more information with trusted brands.
The EU just announced its data transfer pact with the US, saying terms meet EU GDPR adequacy requirements. But the noyb privacy non-profit led by Max Schrems already plans to challenge it.
Three hundred and ninety scientists and researchers from thirty-four countries published an open letter outlining their reasons for opposing the EU’s proposed Child Sexual Abuse regulation. Key among their concerns was that the law would rely on results from potentially flawed encryption scanning technologies that have not been thoroughly tested for such use and that could easily violate children’s privacy via data that was encrypted and decrypted.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.