Tired of worrying about Facebook and Google? Here’s a new threat: IT departments taking control of marketing. Seems far fetched? Then check out this announcement from AppDynamics, which describes “moving from performance monitoring and technical metrics to a world of predictively driving business outcomes across the entire digital experience” complete with unified customer journeys. They aren’t shy about their goal: “CIOs were elevated from servicing the business to driving it.” Now you know what your CIO is really thinking about when he looks bored in your meetings.