Perhaps you think that “camera marketing” refers to selling cameras? Don’t be silly. Camera IQ uses the term to describe Augmented Reality experiences embedded inside advertisements. Which are themselves wrapped in social media which is viewed on your smartphone which is where the camera comes in. In case it’s still too simple, the ads are sold programmatically.

It’s hard to know what else you’ll like, so I’ll give you some options. Marketing ops: Mintent has bought gShift, which gives marketers a combination of content creation (Mintent) and content performance measurement (gShift). Conversational marketing: AdLingo has launched to provide conversational interfaces inside Web display ads. Customer data: mobile app developer inMobi has bought mobile user data and advertising platform Pinsight from Sprint. Note that I didn’t even bother with privacy.

Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.