Apple Gives U.S. Customers GDPR-Style Right to Download Their Data

GDPR was supposed to be the asteroid that destroyed third party data. That clearly hasn’t happened, but that doesn’t mean GDPR landed with no impact. The latest ripple is Apple giving U.S., Canadian, Australian, and New Zealand customers the same rights to download their data that GDPR gives European residents. Apple makes a particular point of being privacy-friendly, but expect other firms to apply GDPR world-wide simply because it’s easier than keeping different systems.

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Other Random Stuff: Mintent, AdLingo, inMobi

October 18, 2018

It’s hard to know what else you’ll like, so I’ll give you some options. Marketing ops: Mintent has bought gShift, which gives marketers a combination of content creation (Mintent) and content performance measurement (gShift). Conversational marketing: AdLingo has launched to provide conversational interfaces inside Web display ads. Customer data: mobile app developer inMobi has bought mobile user data and advertising platform Pinsight from Sprint. Note that I didn’t even bother with privacy.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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