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Apple Gives U.S. Customers GDPR-Style Right to Download Their Data

GDPR was supposed to be the asteroid that destroyed third party data. That clearly hasn’t happened, but that doesn’t mean GDPR landed with no impact. The latest ripple is Apple giving U.S., Canadian, Australian, and New Zealand customers the same rights to download their data that GDPR gives European residents. Apple makes a particular point of being privacy-friendly, but expect other firms to apply GDPR world-wide simply because it’s easier than keeping different systems.

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Other Random Stuff: Mintent, AdLingo, inMobi

October 18, 2018

It’s hard to know what else you’ll like, so I’ll give you some options. Marketing ops: Mintent has bought gShift, which gives marketers a combination of content creation (Mintent) and content performance measurement (gShift). Conversational marketing: AdLingo has launched to provide conversational interfaces inside Web display ads. Customer data: mobile app developer inMobi has bought mobile user data and advertising platform Pinsight from Sprint. Note that I didn’t even bother with privacy.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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