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Apple, Google and advocacy groups collaborate on Bluetooth protection

To address concerns over misuse of Bluetooth location-tracking devices, Apple and Google in cooperation with advocacy and industry groups have drafted specifications for devices such as AirTags and Tile, that would require device compatibility with iOS and Android detection to enable alerts. The Internet Engineering Task Force (IETF) has posted an Internet-Draft which is open for comment for the next three months.

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Amazon can fix that – just sign with your HIPAA rights, here

May 9, 2023

What’s a little privacy between friends? Amazon has just launched Amazon Clinic, a new service that for a low price provides text access to company partner clinicians who can prescribe medication. Only thing is, the registration form is a bit of a switch from standard US health protocol in that rather than telling you federal Health Insurance Portability and Accountability Act (HIPAA) rules will be followed, it asks permission to waive those rights so your data can be used and shared.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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