Arm Treasure Data Adds Features to Speed Time to Value

Arm Treasure Data has also made it easier to build custom integrations, with a feature they call Custom Scripts.  And, they’ve addressed the distressing shortage of pirate-themed CDP products with Treasure Boxes, a library of prebuilt codes and applications for various purposes.

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Robling Launches Managed Platform to Unify Retail Data

September 25, 2019

Also in retail, data-as-a-service vendor Robling has launched a new cloud-based analytics platform. The vendor-managed system assembles data from all sources using prebuilt APIs and connectors, puts it in an enterprise data model, and creates a large collection of predefined metrics. Robling uses the Snowflake data warehouse engine, which makes the data available to third party tools such as Tableau, Qlik, and Looker.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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