Arm Treasure Data has also made it easier to build custom integrations, with a feature they call Custom Scripts. And, they’ve addressed the distressing shortage of pirate-themed CDP products with Treasure Boxes, a library of prebuilt codes and applications for various purposes.
Cheetah Digital has released the Cheetah Engagement Data Platform, which provides “real-time data collection, profile unification, segmentation, and machine learning-driven insights”. It serves as the foundation for the company’s cross-channel Customer Engagement Suite. Cheetah started in 1998 as an email service provider, which was purchased by Experian and then spun off in 2017.
Also in retail, data-as-a-service vendor Robling has launched a new cloud-based analytics platform. The vendor-managed system assembles data from all sources using prebuilt APIs and connectors, puts it in an enterprise data model, and creates a large collection of predefined metrics. Robling uses the Snowflake data warehouse engine, which makes the data available to third party tools such as Tableau, Qlik, and Looker.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.