Ascent360, another campaign CDP, hasn’t raised any new money but does have some new features and a new user interface including an improved performance dashboard. Being even more straightforward than we are, Ascent360 describes itself as a “CDP for mid-market business-to-consumer companies”.
Microsoft has quietly beaten Salesforce and Adobe to market with a Customer Data Platform under the label of Dynamics 365 Customer Insights. It seems to tick all the boxes for a proper CDP, including support for all data types, persistent storage, and open access. It also includes self-service capabilities and built in analytics. It’s available now with prices starting at $1,500 per month.
Consumers who really care about privacy can already use the Brave browser, which lets them opt in to receive ads and then direct the payment to Web sites they visit. Less altruistic users can now direct the payments to their own account through Brave’s new alliance with digital money platform Uphold. Receiving the payments does require giving up their anonymity, which isn’t otherwise required with Brave.
Marketing Intelligence, a new solution from Salesforce, provides always-on ingestion of marketing data. Drawing on the unified data of Salesforce Data Cloud and the support of Agentforce agentic AI, it will deliver actionable insights and recommendations. It will feature a homepage for marketers; paid media optimization as Agentforce automatically pauses low-performing ads; and automatic data enrichment.