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Ascent360 CDP Adds New Features and User Interface

Ascent360, another campaign CDP, hasn’t raised any new money but does have some new features and a new user interface including an improved performance dashboard. Being even more straightforward than we are, Ascent360 describes itself as a “CDP for mid-market business-to-consumer companies”.

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Microsoft Releases Low Cost, Self-Service Customer Data Platform

October 17, 2019

Microsoft has quietly beaten Salesforce and Adobe to market with a Customer Data Platform under the label of Dynamics 365 Customer Insights. It seems to tick all the boxes for a proper CDP, including support for all data types, persistent storage, and open access. It also includes self-service capabilities and built in analytics. It’s available now with prices starting at $1,500 per month.

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Privacy-Protecting Brave Browser Adds Pay-for-Ad-View Option

October 15, 2019

Consumers who really care about privacy can already use the Brave browser, which lets them opt in to receive ads and then direct the payment to Web sites they visit. Less altruistic users can now direct the payments to their own account through Brave’s new alliance with digital money platform Uphold. Receiving the payments does require giving up their anonymity, which isn’t otherwise required with Brave.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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