Taguchi Marketing Pty Ltd has been given a patent for its cutting-edge content delivery automation system, which deploys AI to review digital marketing campaigns in real time and adjusts them to be able to reach customers better. The software uses an algorithm to review components (ie headline, image, body copy) of a campaign and adapt it until it finds a better way to serve customers.
Shopping on social media has had mixed success but this report from The Influencer Marketing Factory finds it’s making steady progress. Nearly half (43.4%) of consumers surveyed had bought at least one product through a social app in the past year. Still, many more would rather buy on an ecommerce platform (62%) than through social (22%), with trust in the social apps standing as the most important obstacle.
Short video app TikTok is in the process of obtaining an e-commerce permit from Indonesia’s government, state news agency Antara reported, citing the deputy trade minister. In September, Indonesia banned e-commerce transactions on social media, a major blow for TikTok, which had pledged to invest billions of dollars in Southeast Asia, including Indonesia, the region’s biggest economy.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.