Average Enterprise Uses 1,000+ Apps: Salesforce Survey

This very interesting Salesforce survey of IT leaders reports that just 22% deploy purchased applications without customization, compared with 65% who customize apps before deployment and 49% who develop apps internally.  Other tidbits: the average number of apps in an enterprise grew from 843 in 2021 to 1,061 in 2023, a 25% increase; during that period, the percentage of integrated apps has remained steady at 29%; and 46% of enterprises have a composable design strategy and 43% plan to add one in the next 18 months.

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CDPs Are Most Common Retail Personalization Tool: Retail TouchPoints Report

July 25, 2023

I vaguely feel we should note that Elon Musk has changed Twitter’s name to X, although you’ve surely heard about it elsewhere.  So I’ll instead offer this Retail TouchPoints survey with lots of information on personalization data, applications, and value.  CDPs head the list of tools used to support personalization, at 64%, while assembling data is the biggest personalization challenge.

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Technology Is CMOs’ Biggest Innovation Challenge: Dentsu Survey

July 25, 2023

When Dentsu asked CMOs to name their biggest problem, budget headed the list while technology and measurement came in last.  But the answers were different relating to innovation, where technology implementation ranked as the top challenge.  You won’t be surprised that CMOs are optimistic about generative AI; you might be surprised that just 6% worry it will have negative consequences, compared with 32% of consumers.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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