I vaguely feel we should note that Elon Musk has changed Twitter’s name to X, although you’ve surely heard about it elsewhere.  So I’ll instead offer this Retail TouchPoints survey with lots of information on personalization data, applications, and value.  CDPs head the list of tools used to support personalization, at 64%, while assembling data is the biggest personalization challenge.

When Dentsu asked CMOs to name their biggest problem, budget headed the list while technology and measurement came in last.  But the answers were different relating to innovation, where technology implementation ranked as the top challenge.  You won’t be surprised that CMOs are optimistic about generative AI; you might be surprised that just 6% worry it will have negative consequences, compared with 32% of consumers.

Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems.  The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions.  The company refers to it as a CDP and it does appear to tick all of our boxes.