We had a flurry of acquisitions last week, each serving a different strategic purpose. B2B CDP Leadspace is expanding its data quality and enrichment capabilities by acquiring ReachForce. There’s some overlap but Leadspace has predictive modeling and interaction management features that ReachForce does not.
Looking to liven up your July 4 barbeque? How about explaining the difference between OTT (Over The Top TV) and CTV (Connected TV)? Surely Aunt Clara wants to know. This infographic from Koeppell Direct gives the answer plus many bonus factoids. For example: 65% of US households subscribe to an OTT service and 11% of US households are OTT only.
Best for last: humanity may be recovering from its mobile phone-induced stupor, with attention spans once again exceeding the goldfish level. Six-second video ads have lost ground to 15 second ads, 30 second ads are displacing fifteens, and more people can now watch for one or even two full minutes. The driver is a shift from watching video on mobile devices to watching on connected TVs. This all based on research from advertising asset management company Extreme Reach.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.