This Demand Gen Report survey also puts data at the head of B2B marketers’ priority list. In particular, marketers are looking for intent data to help guide their efforts. But just 18% report having an intent data strategy fully executed and being measured.
Why do Customer Relationship Management when you can use “the industry’s first Strategic Relationship Management (SRM) platform” from Databook? Puffery aside, Databook’s system does seem to offer something genuinely new: it gathers public information about companies and uses it to identify likely financial pain points, strategic priorities, relevant products and use cases, and executive sponsors for buying a seller’s products. Lots of AI here, of course.
Sales enablement vendor Seismic also has data on its mind. Their survey of sales professionals found that enablement tech can save an average of 13 hours per week, mostly by reducing the time spent trying to find relevant information. Half the respondents (51%) are considering leaving their current job because the company doesn’t give them the tools they need for success.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.