News

Databook AI Recommends B2B Sales Approach Based on Public Data

Why do Customer Relationship Management when you can use “the industry’s first Strategic Relationship Management (SRM) platform” from Databook? Puffery aside, Databook’s system does seem to offer something genuinely new: it gathers public information about companies and uses it to identify likely financial pain points, strategic priorities, relevant products and use cases, and executive sponsors for buying a seller’s products. Lots of AI here, of course.

More News

Next Article

In Brief

March 14, 2023

The European Data Protection Board (EDPB) has issued its opinion on the EU-US Data Privacy Framework (DPF) and has reservations, including about exemptions to data subjects’ right of access, an absence of clear definitions, lack of rules on automated decision making, and lack of clarity on onward transfers, so it will now need more scrutiny by EU institutions. As a result, businesses that transfer personal data between the EU and US should continue relying on the other data transfer mechanisms available under the GDPR, such as Binding Corporate Rules and... Read More >

CDPI Privacy Newsletter
Featured Article

Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

CDPI Newsletter