Databook AI Recommends B2B Sales Approach Based on Public Data

Why do Customer Relationship Management when you can use “the industry’s first Strategic Relationship Management (SRM) platform” from Databook? Puffery aside, Databook’s system does seem to offer something genuinely new: it gathers public information about companies and uses it to identify likely financial pain points, strategic priorities, relevant products and use cases, and executive sponsors for buying a seller’s products. Lots of AI here, of course.