Banks That Marketed During Pandemic Grew Faster Than Those That Didn’t: The Financial Brand Study
That companies who expand marketing budgets during a business downturn ultimately do better than their competitors is one of those bits of information that are often cited but rarely traced back to an actual study. So it’s nice to see it confirmed by this analysis of Federal Deposit Insurance data by The Financial Brand. The study properly offers many caveats about its findings, but it does show marketing spend correlates with higher revenue growth.