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Bedrock Analytics Raises $7.2 Million for CPG Sales Analysis

Here’s a number: $7.2 million. That’s how much was raised by Bedrock Analytics, which gathers consumer packaged goods sales data from multiple sources, analyzes it, and presents insights to sales and marketing teams. Don’t confuse them with Bedrock Data, which integrates customer data.

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EVRYTHNG Opens Blockchain Integration Hub for Consumer Products

June 5, 2018

And what’s sexier than blockchain, eh? I can think of several things, but no matter. Here’s news that smart product platform EVRYTHNG has pawned its vowels to create Blockchain Integration Hub, which adds blockchain-enabled features to consumer products. They’ve partnered with three blockchain solution providers to enable functions like supply chain tracing, product authentication, and consumer rewards programs.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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