Data sharing vendor Bedrock Data has launched Fusion, which unifies customer data from source systems, stores the result in a SQL database, and shares it with other systems. Their previous product, Sync, moved data directly between applications. The persistent database puts Fusion squarely in CDP territory.
CDP vendor RedPoint Global has launched a packaged solution for retailers, including predesigned data models and campaign flows. The new offering is cheaper and faster to deploy than RedPoint’s flagship Customer Engagement Hub. Unlike the Engagement Hub, the retail solution runs only on the Azure SQL database, only ingests data through batch files, and is limited to email, SMS, direct mail, and Web site channels. It is targeted at retailers with $250 million to $1 billion in revenue.
AI vendors are careful to claim their tools will augment not replace human analysts, but who are they kidding?
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.