Two major trends in the CDP industry have been emergence of industry specialists and of CDPs built into operational platforms. Right on cue, ticketing platform TicketIQ has launched FanIQ, which creates unified customer profiles and markets against them. Whether it’s a CDP depends on whether other systems can also access its data. FanIQ also taps into TicketIQ’s 40 million user profiles, matching yet another trend: integration of third party prospect lists.

Connected TV viewing was never measured by third party cookies, but it still needs a tracking solution. TVision measures the attention paid by individual TV viewers, apparently through devices in the homes of volunteers. They’ve just launched a new platform that measures results across all streaming apps. Don’t confuse this TVision (www.tvisioninsights.com) with the TVision internet streaming service just launched by T-Mobile.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.