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BI Industry Action: Qlik Buys Blendr.io and TIBCO buys ibi

CDPs like ActionIQ share some turf with general purpose business intelligence engines. Glancing into that neighborhood, we see that Qlik just bought Blendr.io, an integration platform that will ease connections with 500+ of SaaS applications and cloud-based data sources. Also, TIBCO bought ibi, formerly Information Builders, Inc., which has offered a low-code development platform since the 1970s – well before low-code was cool. If you don’t know what a 4GL is, ask your grandmother.

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TicketIQ Launches FanIQ Marketing System and (Maybe) CDP

November 2, 2020

Two major trends in the CDP industry have been emergence of industry specialists and of CDPs built into operational platforms. Right on cue, ticketing platform TicketIQ has launched FanIQ, which creates unified customer profiles and markets against them. Whether it’s a CDP depends on whether other systems can also access its data. FanIQ also taps into TicketIQ’s 40 million user profiles, matching yet another trend: integration of third party prospect lists.

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TVision Tracks Individual Viewing Across Streaming TV Apps

October 29, 2020

Connected TV viewing was never measured by third party cookies, but it still needs a tracking solution. TVision measures the attention paid by individual TV viewers, apparently through devices in the homes of volunteers. They’ve just launched a new platform that measures results across all streaming apps. Don’t confuse this TVision (www.tvisioninsights.com) with the TVision internet streaming service just launched by T-Mobile.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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