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BigID Launches Privacy App Marketplace

BigID is a privacy vendor that specializes in finding where personal data is hiding in company systems. That’s one small corner of the privacy ecosystem, so it makes sense that they’ve launched an app marketplace for products that provide other privacy functions. They get buzz-points for fitting into the hot platform/app model but missed a trick in not calling it “no code”.

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Neustar Adds Cross-Channel Identity Resolution Services

July 31, 2020

There are so many companies offering cookie-free identification solutions that I may just stop treating their announcements as news. But for now let’s report that Neustar has launched Fabrik, a unified identity “ecosystem” drawing on Neustart’s proprietary huge cache of cross-channel customer identity matches. So long as you have one personal identifier, Neustar can connect that with other IDs for the same individual. Applications include individual-level targeting, personalization, data enrichment, and media measurement.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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