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Blueshift Offers Free Starter Package

Meanwhile, back in CDP-land, Blueshift announced a free starter tier for its product.  Users will be able to ingest data from multiple sources, build up to 10,000 profiles, extract audiences, and run triggered journeys across multiple channels.  Other limits apply as well, and users are expected to serve themselves.

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Google to Block Cookies on 1% of Chrome Browsers Starting January 4

December 18, 2023

Google has taken another small step on its thousand-mile journey to third party cookie deprecation, announcing that third-party cookies will be deprecated for real on 1% of Chrome browsers worldwide.  The idea is to encourage the industry to test Privacy Sandbox, Google’s collection of privacy-protecting tracking alternatives.  Meanwhile, The Trade Desk just blasted Privacy Sandbox and urged use of alternative identifiers, which of course have problems of their own.

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BI Leaders Less Interested in Self-Service Options: BARC Study

December 18, 2023

BARC’s magisterial 2024 Data, BI and Analytics Trend Monitor finds security and privacy, data quality, and governance are the top 3 industry concerns, which is similar to past results.  More interesting are a slight decline in the rankings for self-service analytics (from 5th to 6th) and business user data prep (from 7th to 9th).  Lots of detail here by company size, user type, best-in-class, industry, and regions.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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