Meanwhile, back in CDP-land, Blueshift announced a free starter tier for its product.  Users will be able to ingest data from multiple sources, build up to 10,000 profiles, extract audiences, and run triggered journeys across multiple channels.  Other limits apply as well, and users are expected to serve themselves.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.