Google to Block Cookies on 1% of Chrome Browsers Starting January 4

Google has taken another small step on its thousand-mile journey to third party cookie deprecation, announcing that third-party cookies will be deprecated for real on 1% of Chrome browsers worldwide. The idea is to encourage the industry to test Privacy Sandbox, Google’s collection of privacy-protecting tracking alternatives. Meanwhile, The Trade Desk just blasted Privacy Sandbox and urged use of alternative identifiers, which of course have problems of their own.

This following US Senator Ron Wyden’s reveal that Apple and Google were providing governments collected data without user knowledge or consent.

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Meanwhile, back in CDP-land, Blueshift announced a free starter tier for its product. Users will be able to ingest data from multiple sources, build up to 10,000 profiles, extract audiences, and run triggered journeys across multiple channels. Other limits apply as well, and users are expected to serve themselves.

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RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.

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Google to Block Cookies on 1% of Chrome Browsers Starting January 4

More News

In Brief: Apple pulls back from giving push notifications to police

Blueshift Offers Free Starter Package

RudderStack Adds Snowflake-Powered Data Apps