Has martech grown because of venture funding, or did funding create martech growth? Presumably, both. In any event, Braavo Capital offers an alternative to conventional financing, making credit available to mobile app developers based on customer behaviors captured by the apps themselves. It also taps into existing revenue sources for automated repayment. The company just closed it own $70 million financing, the old fashioned way.
Customer Data Platform vendor BlueConic has released a CDP readiness self-assessment tool. After answering four questions, respondents are told their company’s maturity level and given a list of use cases that are appropriate to their situation. Nice!
Finally there’s e-Spirit, a Web content management system that became an omni-channel “digital experience hub”. They just announced an “intelligent content engine” that creates personalized messages by first building a unified customer database and then generating audience segments and product and content recommendations as inputs.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.