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Brands and Agencies Differ on AI Benefits: Albert.AI Survey

Did you wake up this morning wondering what impact artificial intelligence has already had ad agencies and marketers? AI-based marketing platform vendor Albert took a survey to find out. Bottom line: brands are less impressed than agencies but nearly everyone has seen some benefit. Download for details.

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AI Analytics News from Luminoso, Tellius, and Clearstory Data

March 5, 2018

Lots of AI-based analytics news today. We have Series A fundings from Luminoso ($12.6 million to do natural language analysis such as analyzing customer comments, understanding inquiries, and conversational search) and from Tellius ($7.5 million for a natural language query engine that finds interesting insights based on patterns within giant data sets.) Barking up the same tree, Clearstory Data has launched ‘Instant Data Discovery’ to find insights within blended data sets created by their automated data harmonization tools.

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Real-Time Data Crucial for Great Customer Experience: Verndale Survey

March 1, 2018

Customer experience (CX) includes service, support, marketing, operations, and pretty much everything else. CX agency Verndale found the biggest challenges cited by CX professionals were lack of real-time data and operationalizing CX insights. Personalization was 9th from the top. Yet 92% said personalization is crucial to good CX and 51% said their organizations can’t deliver the personalization their customers want. No simple answers but much food for thought.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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