Brands Should Avoid Snarky Social Comments: SproutSocial

Did that previous headline annoy you? You’re not alone: a study from SproutSocial finds that snarky comments are the least-desired of all brand behaviors. Also, don’t talk politics, use slang, or make fun of competitors. Honest, friendly, and helpful are the way to go.

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Previous Article Offers Advice Based on LinkedIn Data Feed

May 24, 2017

DataSift also assembles data about people, in its case taking feeds from social media sites. Some is anonymized and some is linked to individuals, depending on what the site owner allows. DataSift just set up a feed of anonymized LinkedIn data to, an artificial intelligence-powered “virtual advisor” promises insightful answers to marketers’ questions. To be clear (get it?), works only with aggregated data, so it can’t tell you what Dad wants for Father’s Day.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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