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Brave is Google’s default search engine in US, UK and Canada — more countries planned soon

Brave Search will replace Google as the default search engine across desktop, Android and IOS. Brave, which does not track users, searches or clicks, has grown to 80 million queries/month since June 2021. There will be ad-free Premium, and ad-supported free versions.

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Consumers Like Tech More: AMA-NY Study

October 26, 2021

If you don’t like Ketchum’s results, feel free to quote this survey from American Marketing Association-New York, which found the exact opposite: favorable attitudes rose for things like personalized ads (from 35% in 2019 to 54% in 2021) and smart speakers (from 44% to 74%). They did agree that privacy concerns have dropped a bit. One red flag: just 24% of marketers felt they needed consent to share data with other companies, compared with 47% of consumers.

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Microsoft 365 adds Privacy Management tool to provide automated privacy visibility and risk management

October 26, 2021

The tool includes role-based access controls, data deidentification capability, an overview of where data is stored and analysis of privacy risk over time. It is designed to work across the Microsoft suite and additionally new partnerships with OneTrust, Securiti.ai, and Wirewheel will allow for privacy management of data outside the Microsoft environment.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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