Meta announced that businesses purchasing boosts for their posts on the iOS versions of Facebook and Instagram will need to pay a 30% service charge to Apple. Meta represented this as required by Apple guidelines. However, Meta did confirm that boosting posts on browser versions of its social media sites will avoid the fee.
Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.
Less than a fifth of customer support teams say their tools always meet their needs, according to a survey of over 2,000 customer support professionals. Three quarters of C-level support leaders say they’re always looking for new platforms, tools, and technologies, while 65% of executives and leaders are looking at new technologies because of AI. The biggest barriers to implementing new solutions are resistance to change and budget restraints.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)