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CA AG issues ⚠ to business on CCPA mobile app compliance

Heads up! California’s Attorney General just issued warning of an investigative sweep targeting mobile apps, particularly in retail, travel and food service industries that fail to comply with the California Consumer Privacy Act (CCPA). Letters were sent to businesses that may fail to provide consumers opt-out mechanisms or fail to honor consumer opt-out and deletion requests.

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Twitter Whistleblower explains “GodMode” employee access

January 31, 2023

In the latest Whack-a-Mole privacy exposure reveal at Twitter, a former-employee whistleblower has told the US Justice Department, the Federal Trade Commission and members of Congress that as many as 4,000 Twitter engineers could have accessed user data, including after Musk’s takeover via a function nicknamed “GodMode.” Twitter, again having recently gutted its compliance and communications teams, had no comment.

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Customers may buy from, but not trust you

January 31, 2023

The Optimove 2023 Consumer Trust of Retailers Survey of US consumers found more than half don’t trust brand handling of personal information, and 77% unsubscribe from brands when they feel information is misused. Interestingly, 64% of the 406 surveyed said they are loyal to and shop at brands they don’t trust – and indicated the most important action a brand can take to change that is, according to 56%, to have a policy that it won’t share personal information.

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Braze and Movable Ink Expand Partnership on Personalization

February 10, 2025

Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.

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