California gives Google $93M fine — & crystal-clear guidelines

Deception’s not okay with California, so to ensure Google gets (and remembers) the message, CA’s Attorney General slapped a $93 million fine on the company for having led users to believe they were turning off location history, when in fact they either were not – or were inadvertently turning it back on. And Google also allowed personal ads to be shown after users toggled that option off. So, CA’s AG has helpfully sent Google (along with the fine) a list of a half dozen things it must do to comply.

This study by Smart Insights on digital marketing practices offers the rather sad news that about half of companies are stuck in the lowest maturity stages. Lack of qualified staff is the biggest obstacle to improvement, followed by low investment in platform integration. Not-so-fun fact: just 11% of respondents have a well-defined martech stack while 48% have no structured approach to selecting and integrating martech.

CDPI Newsletter

X (formerly Twitter) used to own MoPub, the mobile ad platform accused of “illegal trafficking” of personal data of millions of Dutch users while Twitter owned it. The class action suit alleges MoPub collected people’s data and then shared and traded sensitive information with scores of companies without user knowledge or consent in clear violation of GDPR.

CDPI Privacy Newsletter

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.

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California gives Google $93M fine — & crystal-clear guidelines

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Just 11% of Companies Have a Defined Martech Stack: Smart Insights Survey

10M Dutch adults & 1M kids target X & MoPub

Zeotap Partners with Identity Provider ID5