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California gives Google $93M fine — & crystal-clear guidelines

Deception’s not okay with California, so to ensure Google gets (and remembers) the message, CA’s Attorney General slapped a $93 million fine on the company for having led users to believe they were turning off location history, when in fact they either were not – or were inadvertently turning it back on. And Google also allowed personal ads to be shown after users toggled that option off. So, CA’s AG has helpfully sent Google (along with the fine) a list of a half dozen things it must do to comply.

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Just 11% of Companies Have a Defined Martech Stack: Smart Insights Survey

September 19, 2023

This study by Smart Insights on digital marketing practices offers the rather sad news that about half of companies are stuck in the lowest maturity stages.  Lack of qualified staff is the biggest obstacle to improvement, followed by low investment in platform integration.  Not-so-fun fact: just 11% of respondents have a well-defined martech stack while 48% have no structured approach to selecting and integrating martech.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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