This study by Smart Insights on digital marketing practices offers the rather sad news that about half of companies are stuck in the lowest maturity stages.  Lack of qualified staff is the biggest obstacle to improvement, followed by low investment in platform integration.  Not-so-fun fact: just 11% of respondents have a well-defined martech stack while 48% have no structured approach to selecting and integrating martech.

After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers.  Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.