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Nigerian grocery startup Pricepally raises US$1.3M to expand

Nigerian online grocery startup Pricepally has secured $1.3 million in seed funding to expand its operations. Backers include returning investor Samurai Incubate and new investors SOSV, ELEA, Hi2 Global, and Chui Ventures.

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Uncover, a Brazilian martech company, sets a record for investment in a US$1.5M seed funding round

November 30, 2023

Uncover aims to utilize this new funding to expand its teams in product development, sales, and growth further to establish itself in the thriving Brazilian market for Software as a Service (SaaS) focused on Marketing Mix Modeling. Uncover is a B2B SaaS used by advertisers nationwide to enhance the efficiency and accuracy of the results generated by their media investments. The startup has revolutionized how return on investment (ROI) is measured by automating marketing data integration.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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