CDP Institute

This global report looks at consumer attitudes and trends in personalisation, privacy, messaging, advertising and brand loyalty based on survey insights. The report details consumer preferences including: What they expect from the brands; The channels and formats they prefer to communicate; The type of data they’re willing to share; and the terms under which they’re willing to share it.

CPG giant Kimberly-Clark is backing ad verification providers to underpin programmatic advertising after Google kills cookies, unlocking the ability to optimise media investment and enabling brands to plug automated creative. Global Programmatic Capability Lead Rachel Mervis is confident the likes of IAS, Double Verify and White Ops can deliver.

ACCC is lining up alongside Twiggy Forrest and taking Meta to court for publishing scam celebrity cryptocurrency advertising on its platform. The regulatory watchdog last week confirmed it had instituted Federal Court proceedings against the two businesses, alleging the business engaged in false, misleading or deceptive conduct by publishing scam advertisements.

As we enter the third year of the pandemic, we see how the popularity of over-the-top (OTT) streaming increases further as the content consumption of choice. In Southeast Asia, Indonesia currently leads the region in OTT consumption, with a 40% year-over-year rise.

Sayurbox, an Indonesia-based business to consumer (B2C) and business to business (B2B) e-grocery startup, announced its oversubscribed Series C round of $120 million led by Northstar and Alpha JWC Ventures, with participation from new investor International Finance Corporation (IFC). The new funds will be used to accelerate e-Grocery penetration in new and existing cities and extend Sayurbox’s end-to-end supply chain nationwide.

Acasa is a proptech company that uses the “buy before you sell” model in Latin America. Its counterparts in the US include Knock, Orchard, Fly Homes, and Homeward. The company makes it easy for homeowners to purchase a new home without needing to sell their old property by making down payment loans, signing up for the new mortgage, and handling the sale of the old house.

Muni has operations in Colombia, Mexico and Brazil, and over 15,000 community leaders utilize the service, which has grown 20% month over month since its launch in June 2020. Community leaders centralize the orders by sharing a link to the WhatsApp online store, then neighbors put in their orders of everyday essentials, and the supplier drops off the orders with Muni, which picks and packs them and leaves them with the community leader to take care of the last-mile delivery and collecting the cash payments.

Kenyan startup Sokowatch, an e-commerce company leveraging technology to transform the informal retail supply chain, has closed a US$125 million Series B equity round, while also rebranding to Wasoko and launching operations in West Africa. The platform enables retailers to order products at any time via SMS or mobile app and receive delivery through its proprietary logistics network to their store.

Egyptian deep technology healthcare startup DilenyTech, which is developing innovative artificial intelligence (AI) solutions for screening and diagnostic radiology workflow, has been acquired by US firm Astute Imaging LLC. DilenyTech aims to revolutionized breast cancer screening and diagnostic workflow by providing innovative AI-based assistance for more accurate detection and expedited reporting.

Egyptian fitness app Welnes has closed a US$300,000 seed funding round to expand its team and prepare for GCC expansion by 2023. Welnes is a community app that helps users reach their weight-loss and lifestyle goals by providing them with customized nutrition and workout plans.

After a fraught time recovering and rebuilding from the loss of a crucial global data verification alliance with Facebook, Nielsen is launching a new online advertising measurement service here that is no longer reliant on one provider – and will ultimately match and measure ad exposure to sales impact. Nielsen Identity System, which starts early April and will underpin Nielsen’s plans to create a rival audience measurement service to the IAB-sanctioned Ipsos contract, takes local data from Unpacked by Flybuys, The Trade Desk, Equifax and others.

A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data, but 91% plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes, making analysis faster, and making analysis easier.