CPG giant Kimberly-Clark is backing ad verification providers to underpin programmatic advertising after Google kills cookies, unlocking the ability to optimise media investment and enabling brands to plug automated creative. Global Programmatic Capability Lead Rachel Mervis is confident the likes of IAS, Double Verify and White Ops can deliver.
This global report looks at consumer attitudes and trends in personalisation, privacy, messaging, advertising and brand loyalty based on survey insights. The report details consumer preferences including: What they expect from the brands; The channels and formats they prefer to communicate; The type of data they’re willing to share; and the terms under which they’re willing to share it.
ACCC is lining up alongside Twiggy Forrest and taking Meta to court for publishing scam celebrity cryptocurrency advertising on its platform. The regulatory watchdog last week confirmed it had instituted Federal Court proceedings against the two businesses, alleging the business engaged in false, misleading or deceptive conduct by publishing scam advertisements.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.