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Billion dollar Australian advertiser Kimberly-Clark pins hopes on ad verification firms nailing ad attention, automated creative after cookies crunched

CPG giant Kimberly-Clark is backing ad verification providers to underpin programmatic advertising after Google kills cookies, unlocking the ability to optimise media investment and enabling brands to plug automated creative. Global Programmatic Capability Lead Rachel Mervis is confident the likes of IAS, Double Verify and White Ops can deliver.

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Cheetah Digital unveiled the five key trends shaping the state of relationship marketing in Australia and other countries

March 24, 2022

This global report looks at consumer attitudes and trends in personalisation, privacy, messaging, advertising and brand loyalty based on survey insights. The report details consumer preferences including: What they expect from the brands; The channels and formats they prefer to communicate; The type of data they’re willing to share; and the terms under which they’re willing to share it.

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The Australian Competition and Consumer Commission (ACCC) takes Facebook parent company, Meta to court over scam cryptocurrency advertising

March 24, 2022

ACCC is lining up alongside Twiggy Forrest and taking Meta to court for publishing scam celebrity cryptocurrency advertising on its platform. The regulatory watchdog last week confirmed it had instituted Federal Court proceedings against the two businesses, alleging the business engaged in false, misleading or deceptive conduct by publishing scam advertisements.

CDPI Emerging Markets
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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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