CDP Institute

Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.” We have been hearing for years about how the increasing availability of data is changing how marketers engage with customers. But what does that look like in practice? Are customers seeing improved service, better options, and more responsive offers? And how are these changes hitting companies’ bottom lines?…

iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.

Issues around data preparation and data quality continue to plague many data professionals, who spend as much as 80 percent of their time trying to make raw data usable. That is the take of David Corrigan, chief marketing officer and vice president of product management at InfoTrellis.

Mobilegeddon happened over a year ago. So we have all known for quite some time now that marketing needs to work well across channels and devices. Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data. What’s going on?

TapFwd8 announced the launch of its mobile data marketplace, as well as a $3 million dollar seed round led by Partech ..

Study found that 85 percent of retailers, brands will have second party data integrated into their marketing strategies over the next 12 months.   ownerIQ, a leading digital marketing solution for retailers and brands, today released a new research study conducted by Forrester Consulting, and commissioned by ownerIQ. The September…

The latest from Ghostery’s Optimization Desk: By now, many of you are familiar with Ghostery’s Trackermap technology, a visual representation of all of the relationships between the digital technologies leveraged by your website.

NGDATA™, the customer experience management solutions company, today announced that it has acquired Rednun, a Netherlands-based company that specializes in creating personalized and data-driven video to optimize customer engagement.

Optimove, the leading Customer Marketing Cloud, announced today Optibot, the marketing industry’s first CRM optimization bot. Optibot uses Artificial Intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes.

Episerver™, a provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today announced the acquisition of Optivo, a provider of omnichannel campaign management and customer intelligence solutions….

This is part three of a series and the previous ones about the “customer” and the “data” are easy to check back to.The last word in CDP is “platform.” This is actually the most interesting part of CDP because it means that we’re going to talk about what you can actually do with a CDP….

I’m excited to announce that Krux has entered into a definitive agreement to be acquired by Salesforce. We are thrilled to join the Salesforce family upon the close of the transaction and inspired by the possibilities ahead.