iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.
Research from network management software maker Ipswitch shows that over three quarters (78%) of IT professionals are struggling with assessing the full extent of the challenges and threats of deploying intelligent systems themselves, and managing the impact of broader intelligent technology use across their industries and customer bases….
The latest from Ghostery’s Optimization Desk: By now, many of you are familiar with Ghostery’s Trackermap technology, a visual representation of all of the relationships between the digital technologies leveraged by your website.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.