CDP Institute

Act-On Software has created a Data Lake that will let users import first- and second-party data and account data enrichment. The Data Lake will integrate with Snowflake and Snowflake Data Marketplace to support data sharing within the Snowflake ecosystem.  The company calls it a “private CDP” which is an odd phrase but the data sharing via Snowflake might just let it meet CDP requirements.

Integrate, the B2B demand management platform, has launched Performance Center, providing AI-powered insights to support accelerated marketing decision-making. The new solution will help identify gaps in buying groups at accounts and create trust and reliability scores for media and content syndication partners. The score is based on tracking millions of data points to assess campaign performance.

The University of Chicago’s Nightshade anti-scraping tool received a quarter of a million downloads in just five days. The tool alters images to fool genAI about their content, leading to “poisoning” the model which will begin to offer irrelevant responses to prompts. It sits alongside Kin.art in the battery of weapons artists can use to defend their intellectual property.

Data collaboration platform Infosum has announced a partnership with DIRECTV Advertising to create a first-party data matching system for advertisers. Based on Infosum’s data clean room technology, the solution will allow advertisers to match their first-party data with a cross-platform audience of millions of DIRECTV and DIRECTV STREAM viewers. DIRECTV Advertising will also be able to tap into Infosum’s network of data partners to build audience insights.

TikTok had previously allowed approved influencers and brands to tag certain products in videos to make them shoppable. It is now experimenting with a new technology that will automatically tag objects in videos. Users will be able to choose to find similar items in TikTok Shop.

More than 80% of consumers say that it’s important that content surrounding advertising be appropriate, according to new research from Integral Ad Science (IAS). Seventy-five percent feel “less favorable” to brands that advertise on sites that spread misinformation. Some pretty big sites could come under a broad reading of spreading disinformation.

Data collaboration platform LiveRamp has become the first vendor to be Addressable-Media-Identifier (AMI) certified by the Digital Advertising Alliance. LiveRamp’s Authenticated Traffic and RampID solutions were reviewed and found compliant with the Alliance’s AMI policy framework. The review was conducted by privacy certification program TRUSTe.

Meta is rolling out changes to its Advantage detailed targeting program to make it available to all campaign objectives and optimizations. The Advantage option shows ads to users outside the campaign’s original targeted selections who, Meta believes, “are likely to get you more or cheaper results, or both, against your optimization goals.” Meta has also detailed the types of campaigns that will automatically be opted in and where there are opt-in and opt-out choices.

Almost nine in ten consumers say that up to half the digital content they receive from brands is not relevant to them, according to a Treasure Data survey of 6,000 subjects. Over 40% see no value in loyalty as they believe new customers get the best deals and almost 50% would prefer to withhold their data and be anonymous to brands. Humanize the data journey, is the message, and treat customers as partners not products.

CDP and real-time customer experience platform ActionIQ has announced a new suite of AI and genAI tools under the CXAI umbrella. The first two to be available are CXAI Content and CXAI Data. CXAI Content, through a partnership with Typeface, will introduce genAI content creation to the CDP workflow. CXAI Data will allow business users to create audiences using text prompts and also provide next-best-action recommendations.

Looking every day as much like a technology company as an agency holding company, Publicis Groupe has unveiled its strategy for layering AI across its existing capabilities under the name CoreAI. Publicis expects to invest 100 million Euros this year alone on CoreAI, which will unify data across 2.3 billion profiles and trillions of data points. Among the initiatives CoreAI will support are strategic business insights, media planning and buying and content creation.

Optable, which offers data collaboration services for the advertising eco-system, has opened an Early Access Program for its activation capabilities based on its integration with Google’s Privacy Sandbox. This will allow advertisers to build and target audiences and publishers to activate and measure audiences, all without compromising privacy. Optable calls it an “easy button” for privacy-led advertising.