CDP Institute

If this bar is any good at all, at least one TV will be showing the Drone Racing League, which launched year and now has sponsors including Bud Light, Toy State, and the German insurer Allianz. This has almost nothing to do with CDPs, although there’s sure to be a customer database of league fans somewhere. I just think it’s cool there’s a Drone Racing League.

This isn’t a news item but still an interesting interview about how Target uses first party data to inform media buys by agency and vendor partners.

Stealth-cloaked artificial intelligence project ADEXT popped out of the void to acquire formerly-Mexcio-City-based automated advertising platform MyCampaign / MiCampaña.com.

Marchex ties phone calls to the advertisements that generated them and to the resulting revenue. Or, as they put it, they offer an “omnichannel analytics cloud”. They’ve just added Facebook ads to their sources. Given the increasing role played by Facebook in advertising strategies, it’s kind of a big deal. But remember this is only tracking calls triggered by Facebook ads, not other Facebook activities. So there’s still a lot of missing information.

Experian isn’t from Canada but their global survey of 1,400 data management professionals presumably included some Canadians.

Maropost is a B2C marketing automation system that builds a unified customer database and orchestrates messages across email, mobile apps, and social channels. They have quietly assembled more than 300 mid-tier clients, mostly in ecommerce and media. The company just announced an artificial intelligence technology called Da Vinci, which does the usual artificial intelligence things: recommending content and picking the best email send time. They’re from Canada.

Allocadia provides marketing planning, budgeting, and performance measurement to more than 150 customers. They’ve added a new “customer journey insights” solution that lets users define a set of journey stages and then track planned and actual spend against those stages. They’re from Canada too.

Q-nomy has just released Q-Flow® 6.0, which it bills as “the only software product platform that fully optimizes complex digital and physical journeys, thus increasing sales and customer satisfaction for any market.”

AGDATA says it’s “the largest data collector in the agriculture industry” and who am I to argue? They’ve just launched GrowStat, a software platform for ag retailers that includes data management, sales enablement, analytics, mapping, and reporting. It’s mobile-ready, too! Another example of people leveraging data about customers (and their pets).

Okay, those were two boring items, so here’s a nice juicy survey.

Let’s list marketing cloud vendors: Adobe, Salesforce, Oracle, IBM and…Nielsen? Who knew? The Nielsen cloud was announced last April (no, not on April 1). As you might expect, the Nielsen cloud is mostly about data, including cross-device profiles, a Data Management Platform for audience creation, and several types of analytics. It feeds data to other systems for execution. Nielsen just announced a connector for personalization vendor RichRelevance. It will provide demographics, interest, and intent data on otherwise new and anonymous Web site visitors so that RichRelevance can personalize their treatments..

Speaking of partnerships involving cross-device profiles, Tapad recently announced its cross-device linkages will be used within the Rubicon Project ad exchange. The will allow expanded targeting of individuals across devices. Tapad also announced a partnership with Dextro Analytics, which will use Tapad data to better track customer journeys across channels.