Speaking of partnerships involving cross-device profiles, Tapad recently announced its cross-device linkages will be used within the Rubicon Project ad exchange. The will allow expanded targeting of individuals across devices. Tapad also announced a partnership with Dextro Analytics, which will use Tapad data to better track customer journeys across channels.
Q-nomy has just released Q-Flow® 6.0, which it bills as “the only software product platform that fully optimizes complex digital and physical journeys, thus increasing sales and customer satisfaction for any market.”
A Forbes Insight report, sponsored by marketing operations platform Aprimo, found that 74% of marketers cite “agility of marketing operations” as a key challenge.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.