CDP Institute

Actually, lots could go wrong. And chances are it will: a study from Ponemon Institute found that most organizations are ill-prepared for threats to security from mobile and IoT devices, even though they recognize the dangers. Sixty percent of respondents thought their company had already had a security incident because of an insecure mobile app.  Just 30% said they have budgeted enough to protect against them. They also said that IoT devices are even less secure than mobile apps. Have a great day!

Time Inc.-owned Viant, which manages device-based advertising profiles for 1.2 billion users, has signed an agreement to purchase Adelphic, a cross-channel programmatic ad platform. The combination will make it easier for ad buyers to reach consumers within the Viant universe. Viant sees the deal as providing an open Web alternative to advertising within “walled gardens” such as Facebook, where the garden owner controls ad delivery, pricing and data.

Let’s just stick with ad targeting today.

Tapad is yet another company that builds device-based ad audiences.

Looker is a data access and analysis tool that logically restructures SQL data sources.

Kount offers fraud detection services to merchants and payment processors. They have a “data orchestration hub”, which combines a client’s own data with third party data from Neustar, Experian, LexisNexis, and others. That’s kind of CDP-ish, although a true CDP could be used for more than fraud detection. They have just added Whitepages Pro, global identity verification service, as a data source.

Aprimo has gone through several evolutions but now positions itself as cloud-based marketing operations software. It just announced an expanded integration framework of APIs and Web hooks to simplify connections with other marketing management systems. This is emphatically not about customer data.  Instead, it’s about marketing processes such as planning, budgeting, project management, media buying, content creation, and measurement. The basic organizational unit is a marketing “activity” such as an email campaign or media buy. It’s useful to occasionally remind ourselves that marketers need more than customer data.

Intertrust Technologies (great name, by the way) provides behind-the-scenes technologies to help companies control access to their content and data. We’re talking things like encryption, rights management, and tamper-proof application code. Part of their business involves digital rights management, which gives them an inside view of who’s consuming what. They’ve just announced the next generation of Personagraph, a private marketplace that lets publishers turns this information into biddable mobile app advertising inventory. The marketplace resides in Intertrust’s own Data Management Platform (DMP) system.  It’s highly secure, naturally.

Brandwatch offers social media listening and analytics.

Speaking of wonders, artificial intelligence is probably the most wondrous thing of all right now.

Gravy Analytics has an intriguing business: they build a huge database of real world events, like a yoga class, wine tasting, or real estate open house, and then uses location information from mobile app partners to identify the devices that attended.

Not satisfied with knowing who attended your event?