Nikaza Makes Mobile User Information Available for Real-Time Advertising

Not satisfied with knowing who attended your event? Perhaps you’d like to know where they are during the event itself? Nikaza just launched Context Hub, which connects with indoor beacons, Wifi, and other proximity technologies to follow consumers as they move through a store or other space. They make the location and context available in real time to programmatic mobile advertisers so they can tailor their bids and messages appropriately. Again, no personal identifiers are shared. The company is starting with a network of 400 venues and hopes to eventually add many more.

More News

Next Article

Intertrust Technologies Expands Personagraph Private Marketplace for Mobile App Advertising Audiences

January 20, 2017

Intertrust Technologies (great name, by the way) provides behind-the-scenes technologies to help companies control access to their content and data. We’re talking things like encryption, rights management, and tamper-proof application code. Part of their business involves digital rights management, which gives them an inside view of who’s consuming what. They’ve just announced the next generation of Personagraph, a private marketplace that lets publishers turns this information into biddable mobile app advertising inventory. The marketplace resides in Intertrust’s own Data Management Platform (DMP) system.  It’s highly secure, naturally.

CDPI Newsletter
Featured Article

Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

CDPI Newsletter