Kount Adds Whitepages Pro Identity Graph to Its Data Orchestration Hub

Kount offers fraud detection services to merchants and payment processors. They have a “data orchestration hub”, which combines a client’s own data with third party data from Neustar, Experian, LexisNexis, and others. That’s kind of CDP-ish, although a true CDP could be used for more than fraud detection. They have just added Whitepages Pro, global identity verification service, as a data source.