CDP Institute

As far as brand loyalty goes, college sports have got it pretty good. With few exceptions, the marketers behind most consumer brands live a constant struggle to instill their audience with a level of passion that even approaches how a college sports fan feels about their team.

Customer data solutions and enterprise tag management specialist Tealium has raised $35m, for use in accelerating product integrations with mobile, …

RedPoint Global, a leading provider of data management and customer engagement.

AgilOne is announcing today a new release of its Customer Data and Engagement Hub.

Customer experience management vendor NGDATA announced $9.4 million Series B funding, bringing its total to just under $28 million. NGDATA offers a Customer Data Platform with real-time analytics and rules-based opportunity detection. In October 2016, it moved further into execution by purchasing Rednun, which creates personalized videos.

Taboola recommends content to Web site visitors and Commerce Sciences gives visitors personalized and optimized Web experiences. It’s a perfect match! The combination will make it easier for publishers to deliver recommended content in the most effective formats. What’s interesting here is that Commerce Sciences adjusts treatments based on situational factors such as time of day and location.

Acxiom has added self-service access to its massive Audience Cloud database of cross-channel customer data, Marketers can specify segments, set up test groups, and distribute audiences to their own systems or to advertisers through Acxiom’s LiveRamp partner network.  It’s just another step in making third party data more widely and easily available.