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Categories : CDPI Privacy Newsletter

Attitudes evolving on how positive consumers feel about sharing data with brands

July 19, 2022
A new survey from privacy platform Ketch found 74% of US consumers place high value on their privacy, but an even higher percentage – 83% – said they understand there’s good value in sharing with brands. The 2,750 people surveyed also reported the positive impact on their relationships with companies that respect their privacy preferences, and a notable 23% reported an increase in purchase intent when they perceived positive data practices.
CDPI Privacy Newsletter

Children’s Privacy: A majority of parents want government and business help to ensure privacy for kids

July 19, 2022
A survey of nearly 1,000 parents of kids up to age 17 found they don’t feel enough is being done to help protect their kids’ privacy. Trusted Future found 91% of the parents wanted reviews by experts before apps are made available to download, and 74% wanted mobile device makers to build in security that protects family data. Parents also wanted more federal and state protections, and they identified these six areas that would increase their level of trust.
CDPI Privacy Newsletter

What’s the state of news consumption and trust? Global report of 93,000+ users spans 46 markets to find out

July 12, 2022
Reuters Institute’s Digital News Report 2022 looks across 46 countries and multiple age groups and finds news this year is in trouble, after last year’s uptick in consumption and in trust. Now, distrust has grown both in the news itself and in the outlets that supply it. Fatigue and apathy are weighing heavily following COVID and amidst concern about climate, political upheaval and economic uncertainty.
CDPI Privacy Newsletter