In Brief: President Biden issues executive order directing federal agencies to protect patient privacy
The move comes in response to the Supreme Court’s abortion decision and focuses on information related to reproductive care and abortion.
The move comes in response to the Supreme Court’s abortion decision and focuses on information related to reproductive care and abortion.
Italy’s regulator fears Chinese-owned Tik Tok intends to target minors based on its recent notification to users of plans to do ad targeting with no accompanying request for consent. These concerns are compounded by Tik Tok’s laxity in vetting kids’ ages.
A new regulation that falls under the Fair Credit Reporting Act (FCRA) disallows name-only matching, looks to curtail the risk of reporting on the wrong person, and won’t allow disclaimers as a cure-all.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.