In Brief: President Biden issues executive order directing federal agencies to protect patient privacy
The move comes in response to the Supreme Court’s abortion decision and focuses on information related to reproductive care and abortion.
The move comes in response to the Supreme Court’s abortion decision and focuses on information related to reproductive care and abortion.
Italy’s regulator fears Chinese-owned Tik Tok intends to target minors based on its recent notification to users of plans to do ad targeting with no accompanying request for consent. These concerns are compounded by Tik Tok’s laxity in vetting kids’ ages.
A new regulation that falls under the Fair Credit Reporting Act (FCRA) disallows name-only matching, looks to curtail the risk of reporting on the wrong person, and won’t allow disclaimers as a cure-all.
This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink. More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels. Download for deep dives into retail media networks and the metaverse.