The News Gods clearly have a better union than you or I, Dear Reader, since we’re back at work today and they’re still on holiday break. They did telegram one real piece of news: CDP vendor BlueConic has raised a $13 million Series B, bringing total funding to $25 million.
Digital advertising exceeded traditional U.S. media spending for the first time in 2019 and will account for two-thirds of the total by 2023, according to this PubMatic report. You knew that programmatic transactions and mobile ads are dominant. But did you realize that private marketplaces accounted for 49% of U.S. real-time bidding spend in 2019 and will reach 51% in 2020?
Of course you know that the California Consumer Privacy Act (CCPA) went into effect yesterday. But do you know whether and how your company will comply with it? Almost nobody does, according to The Verge. Not sure if that should make you feel better or worse.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.