Milan-based CDP Contactlab has been purchased by TeamSystem Group, which offers management systems and services for small businesses and professional firms. Contactlab is one of several companies included in the $75 million sale by Growens, which also includes MailUp and Acumbamail email service providers.
DSPM systems, according to Gartner, are systems that “provide visibility on where sensitive data is located, who has access to it and what the security posture of the data store or application is.”
Amazon’s ad business reached $11.5 billion in the final quarter of 2022, a 19% increase over the previous year. To put that in perspective, Google’s ad revenue during the same period was $59.1 billion, down 3%, and Meta reported $31.2 billion, down 4%. In other words: Amazon is still far behind the leaders, but gaining.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.