CDP CrossEngage is merging with predictive analytics vendor GPredictive, in a deal that also adds €6.5 million ($7.6 million) in new venture funding. The combined firms will operate under the CrossEngage brand although both products will still be sold separately and top managers from both firms will remain at the company.
I’ve been kind of hoping that a citizen newsletter editor would take over some of my work here, but so far, no luck. Citizen developers are getting more support from Google, which has just released an Airtable-like system named, um, Tables. It lets non-programmers define processes, share data, and do other stuff that used to require a highly trained professional.
Forrester analysts have also been hard at work, with a Google-sponsored study finding that better use of data and analytics is a top-5 priority for 63% of marketers and siloes are the top data challenge (57%). Fewer than half (42%) have a cross-platform view of Web and app analytics, which might seem like a little or a lot. But 84% consider cross-platform analytics critical or very important, so let’s call that glass half empty.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.