CDP Growth Accelerated During Pandemic: CDP Institute Report

The CDP industry grew at a record pace during the first half of 2021, adding 20 new vendors, 1,200 employees and $550 million in funding, according to the CDP Institute’s latest industry update report.  It also saw a record number of acquisitions, as customer engagement vendors bought CDPs to glue together disjointed channel systems.  Download for details.

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China launches campaign to clean up big tech and improve their employees’ welfare

July 29, 2021

China is continuing its crackdown on the country’s big tech by launching a national campaign that will address what it perceives as major issues in the digital industry. The country is also introducing guidelines for online platforms to ensure food delivery riders earn above the country’s minimum wage, are freed from unreasonable demands placed upon them by algorithms and have access to social security and a place in a union.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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