The CDP industry grew at a record pace during the first half of 2021, adding 20 new vendors, 1,200 employees and $550 million in funding, according to the CDP Institute’s latest industry update report. It also saw a record number of acquisitions, as customer engagement vendors bought CDPs to glue together disjointed channel systems. Download for details.
China is continuing its crackdown on the country’s big tech by launching a national campaign that will address what it perceives as major issues in the digital industry. The country is also introducing guidelines for online platforms to ensure food delivery riders earn above the country’s minimum wage, are freed from unreasonable demands placed upon them by algorithms and have access to social security and a place in a union.
Google Cloud has released Retail Search, a managed service that provides on-site search functions for retail websites. Google says it will do a better job than other search functions of understanding customer intent and returning appropriate product suggestions. It’s part of Google’s Product Discovery Solutions for Retail suite.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.