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CDP Growth Accelerated During Pandemic: CDP Institute Report

The CDP industry grew at a record pace during the first half of 2021, adding 20 new vendors, 1,200 employees and $550 million in funding, according to the CDP Institute’s latest industry update report.  It also saw a record number of acquisitions, as customer engagement vendors bought CDPs to glue together disjointed channel systems.  Download for details.

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China launches campaign to clean up big tech and improve their employees’ welfare

July 29, 2021

China is continuing its crackdown on the country’s big tech by launching a national campaign that will address what it perceives as major issues in the digital industry. The country is also introducing guidelines for online platforms to ensure food delivery riders earn above the country’s minimum wage, are freed from unreasonable demands placed upon them by algorithms and have access to social security and a place in a union.

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Industry Groups Seek Alternatives to Old-School TV Measurement

October 19, 2021

TV audience measurement may not be the most fascinating topic ever, but it’s important to some Dear Readers.  Those will be interested to learn that NBCUniversal is organizing a forum to explore new measurement products.  Participants include major trade groups, agencies, and brands.  Motivations include the new TV viewing methods and problems with the once-standard Nielsen ratings service.

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