Google Cloud Offers On-site Retail Search Service

Google Cloud has released Retail Search, a managed service that provides on-site search functions for retail websites.  Google says it will do a better job than other search functions of understanding customer intent and returning appropriate product suggestions.  It’s part of Google’s Product Discovery Solutions for Retail suite.

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Comscore Adds Cookie-Free Contextual Targeting Based on First-Party Data

July 28, 2021

Comscore’s cookieless audience solution is adding the ability to use clients’ own customer data as a basis for targeting. Working with Experian, InfoSum, and LiveRamp, Comscore will ingest client’s customer profiles, identify content consumed by those profiles, and then buy ads near similar content. It’s a flavor of look-alike targeting that’s based on content similarity not personal profiles.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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