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Google Cloud Offers On-site Retail Search Service

Google Cloud has released Retail Search, a managed service that provides on-site search functions for retail websites.  Google says it will do a better job than other search functions of understanding customer intent and returning appropriate product suggestions.  It’s part of Google’s Product Discovery Solutions for Retail suite.

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Comscore Adds Cookie-Free Contextual Targeting Based on First-Party Data

July 28, 2021

Comscore’s cookieless audience solution is adding the ability to use clients’ own customer data as a basis for targeting. Working with Experian, InfoSum, and LiveRamp, Comscore will ingest client’s customer profiles, identify content consumed by those profiles, and then buy ads near similar content. It’s a flavor of look-alike targeting that’s based on content similarity not personal profiles.

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Industry Groups Seek Alternatives to Old-School TV Measurement

October 19, 2021

TV audience measurement may not be the most fascinating topic ever, but it’s important to some Dear Readers.  Those will be interested to learn that NBCUniversal is organizing a forum to explore new measurement products.  Participants include major trade groups, agencies, and brands.  Motivations include the new TV viewing methods and problems with the once-standard Nielsen ratings service.

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