CDP Industry Attracts New Entrants Despite Slow Growth: CDP Institute

CDP industry employment rose just 2% in the second half of 2023, the smallest rise on record, according to the CDP Institute’s semi-annual Industry Update. But averages can mislead: employment rose by 10% or more at 20% of the firms listed.  The ten vendors added to the report were mostly CDP-specialist start-ups; by contrast, many new firms in previous reports were larger, older companies that were adding CDP features to existing campaign and delivery capabilities.

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Microsoft Adds AI-Based Copilots to Office Apps for a Fee

January 16, 2024

Pretty much every business software vendor has added some flavor of generative AI-based assistance to its interface, and Snapchat reports seven million users pay $3.99 per month for gen-AI in Snapchat+.  But Microsoft has taken it up a notch by charging $20 per month for “Copilot Pro”, which expands gen-AI in Word, Excel, Powerpoint, Outlook, and OneNote, and a $30 per month “Copilot for Microsoft 365” for businesses.  You can just see the dollar signs dancing in their eyes.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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