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CTV Users are Buying While Watching

One third of CTV users have made purchases directly on their TV according to “The Shoppable TV Report: 2024 and Beyond” from LG Ad Solutions. Seventy-one percent always have their phone in their hand while watching TV; the same percentage have seen a QR Code and almost 50% have scanned one. Strong figures for the early days of a new purchasing channel.

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Sportradar’s FanID will Support Personalization in a Post-Cookie World

January 17, 2024

Sports tech company Sportradar, a partner of organizations including the NBA and NHL, has launched FanID which draws on a range of first-party data sources to create anonymous but marketable fan profiles. The data will come from rights holders, commercial partners, and media companies. Sportradar’s own marketing activation tech will create multi-channel campaigns based on these profiles.

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CDP Industry Attracts New Entrants Despite Slow Growth: CDP Institute

January 16, 2024

CDP industry employment rose just 2% in the second half of 2023, the smallest rise on record, according to the CDP Institute’s semi-annual Industry Update. But averages can mislead: employment rose by 10% or more at 20% of the firms listed.  The ten vendors added to the report were mostly CDP-specialist start-ups; by contrast, many new firms in previous reports were larger, older companies that were adding CDP features to existing campaign and delivery capabilities.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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