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CDP Industry to Reach $1.3 Billion in 2020: CDP Institute

Pandemic or not, the CDP industry has continued to grow during the first half of 2020 and will reach $1.3 billion in revenue for the year, according to the CDP Institute’s latest semi-annual Industry Update. Major developments include entry of enterprise software vendors including Adobe, Microsoft, and SAS, more CDPs inside campaign and delivery systems, and a new crop of specialist CDPs from outside the U.S. Much detail and the ugliest charts you’ve ever seen.

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New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

July 28, 2020

The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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