CDP Industry to Reach $1.3 Billion in 2020: CDP Institute

Pandemic or not, the CDP industry has continued to grow during the first half of 2020 and will reach $1.3 billion in revenue for the year, according to the CDP Institute’s latest semi-annual Industry Update. Major developments include entry of enterprise software vendors including Adobe, Microsoft, and SAS, more CDPs inside campaign and delivery systems, and a new crop of specialist CDPs from outside the U.S. Much detail and the ugliest charts you’ve ever seen.

BigID is a privacy vendor that specializes in finding where personal data is hiding in company systems. That’s one small corner of the privacy ecosystem, so it makes sense that they’ve launched an app marketplace for products that provide other privacy functions. They get buzz-points for fitting into the hot platform/app model but missed a trick in not calling it “no code”.

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The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

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ChatGPT is reportedly the fastest growing Web app ever, passing 100 million active users in just over two months. How cool is that? Cool enough that Google is releasing something similar – the Bard chatbot – “in the coming weeks”. They promise many more AI-enabled applications to come.

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CDP Industry to Reach $1.3 Billion in 2020: CDP Institute

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BigID Launches Privacy App Marketplace

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