BigID is a privacy vendor that specializes in finding where personal data is hiding in company systems. That’s one small corner of the privacy ecosystem, so it makes sense that they’ve launched an app marketplace for products that provide other privacy functions. They get buzz-points for fitting into the hot platform/app model but missed a trick in not calling it “no code”.

CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.