BigID is a privacy vendor that specializes in finding where personal data is hiding in company systems. That’s one small corner of the privacy ecosystem, so it makes sense that they’ve launched an app marketplace for products that provide other privacy functions. They get buzz-points for fitting into the hot platform/app model but missed a trick in not calling it “no code”.

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.