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CDP Industry to Reach $1.3 Billion in 2020: CDP Institute

Pandemic or not, the CDP industry has continued to grow during the first half of 2020 and will reach $1.3 billion in revenue for the year, according to the CDP Institute’s latest semi-annual Industry Update. Major developments include entry of enterprise software vendors including Adobe, Microsoft, and SAS, more CDPs inside campaign and delivery systems, and a new crop of specialist CDPs from outside the U.S. Much detail and the ugliest charts you’ve ever seen.

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New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

July 28, 2020

The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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