As the festive season ramps up, perhaps we should think of corporate acquisitions as a B2B self-gift. In that light, a pair of private equity firms have treated themselves to SALESmanago, a Poland-based but globally-sold CDP and marketing automation platform. They claim 2,500 clients, which are mostly small businesses but include some big enterprises. Price is undisclosed but over $100 million.
South African fintech startup mojaPay has launched a new app that aims to change the way people send, receive and save money. Formerly known as digiToken, launched last year to help users buy things like electricity and airtime online, mojaPay has rebranded and upgraded to offer seamless transactions and payments for unbanked businesses and underbanked individuals. The app allows users, even those without a bank account or smartphone, to transact without high banking charges.
Agency holding company WPP has bought itself Cloud Commerce Group, which handles order processing, shipping, and other back-office functions for ecommerce platforms and marketplaces. It integrates with ecommerce systems like Magento and Shopify, marketplaces like Amazon and Etsy, and shippers like UPS and Fedex. Agency companies like WPP didn’t used to own a lot of technology but that is changing. Cloud Commerce will join WPP’s Wunderman Thompson Commerce group.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.