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CDP Use Nearly 3X Higher Among CX Leaders Than Laggards: Medallia Study

Customer experience leaders are nearly three times as likely as laggards to have a CDP (55% vs 20%), according to this Medallia study.  Don’t be too impressed: leaders are similarly more likely use marketing automations, workflow automation, voice of customer research, and contact center agency productivity tools.  Even less surprising: leaders have better business results.

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UK Authority Opens Anti-Trust Investigation into Google Ad Tech

May 31, 2022

The United Kingdom’s Competition and Marketing Authority (CMA) has noticed that Google owns the largest demand side platform, ad exchange, and ad server, and wonders whether Google exploits that for competitive advantage.  So far, they’ve discovered the related technology is “known as the ‘ad tech stack’” and “is important because millions of people across the UK use websites that rely on advertising revenue to offer high-quality, free content.”  Impressive.

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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