Customer experience leaders are nearly three times as likely as laggards to have a CDP (55% vs 20%), according to this Medallia study. Don’t be too impressed: leaders are similarly more likely use marketing automations, workflow automation, voice of customer research, and contact center agency productivity tools. Even less surprising: leaders have better business results.
Few things are more confusing than adtech, although programmatic audio out-of-home advertising is one of adtech’s more comprehensible varieties. (Think music, messages, and ads on public address systems in retail stores.) It’s the specialty of Vibenomics, which just raised a $12.3 million Series B.
The United Kingdom’s Competition and Marketing Authority (CMA) has noticed that Google owns the largest demand side platform, ad exchange, and ad server, and wonders whether Google exploits that for competitive advantage. So far, they’ve discovered the related technology is “known as the ‘ad tech stack’” and “is important because millions of people across the UK use websites that rely on advertising revenue to offer high-quality, free content.” Impressive.
I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications. The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly. No surprise here but a good reminder of why data integration is so important.