CDP Use Nearly 3X Higher Among CX Leaders Than Laggards: Medallia Study

Customer experience leaders are nearly three times as likely as laggards to have a CDP (55% vs 20%), according to this Medallia study.  Don’t be too impressed: leaders are similarly more likely use marketing automations, workflow automation, voice of customer research, and contact center agency productivity tools.  Even less surprising: leaders have better business results.

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UK Authority Opens Anti-Trust Investigation into Google Ad Tech

May 31, 2022

The United Kingdom’s Competition and Marketing Authority (CMA) has noticed that Google owns the largest demand side platform, ad exchange, and ad server, and wonders whether Google exploits that for competitive advantage.  So far, they’ve discovered the related technology is “known as the ‘ad tech stack’” and “is important because millions of people across the UK use websites that rely on advertising revenue to offer high-quality, free content.”  Impressive.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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