Hearst CDS Global, which mostly handles magazine subscriptions, is attacking the identity side of targeting with Mylo, which lets consumers access multiple Web sites after signing in just once. The idea is to capture more first-party data about each visitor, regaining some of the visibility lost when third-party cookies are unavailable.
eTargetMedia is leveraging its email lists to address a slightly different challenge: display ad retargeting. They send emails, drop a first-party cookie when the recipient clicks through to the client’s Web site, and then use that cookie to deliver ads on other Web sites. Remember, first-party cookies are still okay in most situations.
Google closes Fitbit deal making commitment to protect user privacy and silo data Google has completed its acquisition of Fitbit, which has a community of 29 million active users. The announcement follows a year of negotiation that resulted in Google’s promises to safeguard consumer privacy, keep Fitbit user data separate and to not use the Fitbit data for Google advertising.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.