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CDS Global Offers Unified Sign-On Solution

Hearst CDS Global, which mostly handles magazine subscriptions, is attacking the identity side of targeting with Mylo, which lets consumers access multiple Web sites after signing in just once. The idea is to capture more first-party data about each visitor, regaining some of the visibility lost when third-party cookies are unavailable.

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Fitbit acquisition for reported $2.1 billion allowed by global regulators

January 19, 2021

Google closes Fitbit deal making commitment to protect user privacy and silo data Google has completed its acquisition of Fitbit, which has a community of 29 million active users. The announcement follows a year of negotiation that resulted in Google’s promises to safeguard consumer privacy, keep Fitbit user data separate and to not use the Fitbit data for Google advertising.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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