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CDS Global Offers Unified Sign-On Solution

Hearst CDS Global, which mostly handles magazine subscriptions, is attacking the identity side of targeting with Mylo, which lets consumers access multiple Web sites after signing in just once. The idea is to capture more first-party data about each visitor, regaining some of the visibility lost when third-party cookies are unavailable.

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Fitbit acquisition for reported $2.1 billion allowed by global regulators

January 19, 2021

Google closes Fitbit deal making commitment to protect user privacy and silo data Google has completed its acquisition of Fitbit, which has a community of 29 million active users. The announcement follows a year of negotiation that resulted in Google’s promises to safeguard consumer privacy, keep Fitbit user data separate and to not use the Fitbit data for Google advertising.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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